Call it clever marketing, or the fact that Apple has a 5 year strategic plan that includes taking over the world, but I am drawn to the Mac Book. There is something about its fantastic design and amazing capabilities that makes me want to run out and purchase one for myself. What gives me pause as well as confuses the hell out of my is why?
For most of my life, I have been a PC user. Sure in middle school - Macintoshes were it, but after exiting the hallowed halls of Green Acres School I promptly alligned myself with the PC, a Toshiba to be exact, and never looked back. They ruled the working world, colleges and your local Best Buy until about 9 years ago when Mac made its colorful and and immaculate return.
Now, the graphic design capabilities of the Mac far exceed those offered by PC. I have heard arguments that both have fantastic design components, but every single design professional I have spoken with would rather have each of their fingers severed at the knuckle with a rusty knife then hand over their Mac (pun totally intended).
The focus for any graphic designer is the handling of graphics, color and type, ability of software and ease of use. The beauty of Mac is that, as it has always been the designers computer, they have made significant effort to continuously improve the graphics, color and type. This is a major factor in my decision because I want to be able to do EXACTLY what I need to do with my designs with as little headache as possible. There is nothing worse - in business or the arts - then not getting exactly what you want in regards to a something you produce. I have spent countless nights, tossing and turning, trying to figure out how to utilize Publisher (yuck) so I can create on paper what I have envisioned in my head. This can also be chalked up to "user error" but I honestly want to eliminate that factor all together. One other important component for me is font capabilities. I am a typeface geek, in fact, I wish that my own handwriting was modeled after the rubber stamp. Mac wins in regards to the font abilities. All of these factors point to one obvious conclusion - Mac.
At least I did not come to this conclusion because of the mac vs pc marketing. If that was the case I would really feel like a sucker.